Brands we've worked with
Eazy iPhones
DENSIFOLCrafted for confidence
Picton Marketing runs Facebook and Instagram campaigns for direct-to-consumer brands. No vanity metrics, no fluff decks — every campaign is judged on cost per result, click-through rate, and ROAS.
Send the basics. I'll personally look over the account and reply with what I'd fix first — no pitch deck, no obligation.
The number that decides whether a campaign scales or gets killed. Tracked daily, not glanced at monthly.
Weak creative hides behind good targeting. CTR tells us which hooks earn attention and which get skipped.
Everything upstream — creative, audience, offer — is in service of return on ad spend that holds up under scrutiny.
Most of the language on this page — CPA, ROAS, pixel — is for people who've done this before. If none of it means anything to you yet, you're exactly who this bit is for.
No marketing background, no ad account already set up, no clear idea of what to say yet. We start from wherever you actually are, not where you think you're supposed to be.
If something matters — a pixel, a budget setting, a targeting choice — I'll explain it in a sentence. No glossary, no jargon left for you to go and Google yourself.
Nothing gets spent without you understanding why first. No black box, no surprise line items on a bill.
Budgets begin low while you get comfortable and the data proves itself out — scaling only happens once it's actually working, not before.
Not sure where to even start? Ask me anything, no obligation ↓
A focused scope, run properly, beats a broad scope run thin.
Full account management — campaign structure, budget allocation, bid strategy, and the daily attention that keeps CPA honest.
Structured testing of angles, hooks, and formats so decisions are based on what the data shows, not what looks good in a review.
Pixel and Conversions API setup done properly, so the numbers you're optimizing toward are numbers you can trust.
A plan for turning a proven campaign into a bigger one without breaking the efficiency that proved it in the first place.
That's what the audit is for. Free, no pitch, two minutes to request.
Same sequence every time. It's boring on purpose.
Pixel health, account structure, past performance, and offer economics — before a single pound moves, we know what we're working with.
Campaign architecture and creative queue built around the audit findings, not a generic template.
Angles and hooks tested in controlled batches. Winners get budget, losers get killed quickly — no sentimentality.
Budget scaled against what the data supports, with fatigue and diminishing returns watched closely, not discovered late.
Every account starts with the free audit — pricing below is confirmed once we know what shape the account's actually in.
Meta policy aware. Every piece of ad copy and creative is checked against current Meta advertising policies before it goes live — flagged and fixed at the review stage, not after a rejection or a restricted account.
If the account's got more going on than a form field can hold, skip the quick version above and tell me the full story here. Same inbox, same personal reply — no account manager handoff.
lpictonjones@icloud.com